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Whitepages Pro API

Purchasing the API

Step-by-step guide to purchasing a Whitepages Pro API subscription

This guide walks you through the process of purchasing a paid Whitepages Pro API subscription. Paid plans offer higher query limits and are suitable for production use.

Step 1: Visit the Pricing Page

Go to whitepages.com/pro-api/pricing/plans to view paid plans.

The page shows three primary pricing cards along the top — Starter, Growth, and Scale — covering the most common monthly query volumes. Below them, an Additional Plans section lists higher standard tiers (Advanced and Enterprise) plus a Higher-Volume Plans row that routes to sales for custom pricing above the standard ceiling.

Looking for the free trial?

The 14-day trial isn't on /plans. See Getting a Trial API Key — you can evaluate the API with 50 free queries before purchasing.

Step 2: Select Your Plan

Monthly vs Annual Billing

Use the Monthly / Annual toggle at the top of the page to switch billing cadence. Annual plans are 15% cheaper than the equivalent monthly plan.

Pick a Tier

Pick one of the three primary cards (Starter / Growth / Scale) and click Get Pro Access, or open the Additional Plans section below and click the price button next to a higher tier (Advanced / Enterprise) to proceed to checkout.

Need More Queries?

For volumes above the highest standard tier, pick Higher-Volume Plans in the Additional Plans section and click Contact Sales — that opens a meeting booker for our sales team. It's the same link as the Contact Sales button on the pricing page.

Step 3: Complete the Checkout Form

After clicking "Get Pro Access", you'll be taken to the secure checkout page.

Account Details

Fill in the following information:

  • Email Address - Your business email where the API key will be sent
  • Company Name - Your company or organization name

Existing Whitepages Customers

If you already have a Whitepages consumer account, you must use a different email address for your API account. You can either use a separate business email or add +api to your existing email (e.g., yourname+api@company.com) to create a new API account.

  • Company Address - Your business address
  • Use Case - Select how you plan to use the API:
    • Contact Enrichment
    • Identity Verification
    • Reverse Phone Lookup
    • Property & Owner Research
    • Other
  • Phone - Your contact phone number

Double-Check Your Email

Your account confirmation and billing receipts will be sent to this email address. Make sure it's correct before submitting.

Payment Information

Enter your payment details:

  • Cardholder Name - Name as it appears on your card
  • Card Number - Your credit card number (Visa, Mastercard, American Express, or Discover accepted)
  • Expiration Date - Card expiration month and year
  • CVV - The 3 or 4 digit security code on your card
  • Billing ZIP Code - The ZIP code associated with your billing address

Step 4: Review and Submit

Before submitting, review your order summary on the right side of the page:

  • Verify the plan name and query volume
  • Check the monthly price
  • Note that sales tax may be added based on your location

Check the box to agree to the recurring charges, then click Submit Order.

Cancel Anytime

You can cancel your subscription at any time by contacting Whitepages customer support. There are no long-term contracts for monthly plans.

Step 5: Copy Your API Key

After successful payment, your API key will be displayed on the confirmation screen.

Save Your API Key Immediately

Your API key is only shown once after purchase. Copy it immediately and store it in a secure location such as a password manager or secrets vault. You will not receive your API key via email.

Using Your API Key

Include your API key in the X-Api-Key header with every request:

curl 'https://api.whitepages.com/v2/person?name=John%20Smith' \
  --header 'X-Api-Key: YOUR_API_KEY'

Keep Your API Key Secure

Never share your API key publicly or commit it to version control. If your key is compromised, contact api@whitepages.com immediately.

Managing Your Subscription

To manage your subscription, upgrade your plan, or view usage statistics:

  1. Log in at whitepages.com/auth/login
  2. Navigate to your account dashboard
  3. View billing history and current usage

For billing questions or to cancel your subscription, contact customer support at (800) 916-7806 or visit support.whitepages.com.

Next Steps

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